Google Ads playbooks by trade
CPC benchmarks, campaign structure, and local playbooks for plumbers, HVAC, electricians, and 30+ other service businesses. Start with your trade, then drill into the cities you serve.
All industry guides
Each hub covers costs, keywords, common mistakes, and city-level targeting for that trade.
Google Ads for PlumbersAvg CPC $10.49 · Lead ~$350Google Ads for HVAC ContractorsAvg CPC $18.00 · Lead ~$500Google Ads for ElectriciansAvg CPC $12.18 · Lead ~$400Google Ads for RoofersAvg CPC $10.70 · Lead ~$800Google Ads for DentistsAvg CPC $11.50 · Lead ~$300Google Ads for Law FirmsAvg CPC $25.00 · Lead ~$500Google Ads for PaintersAvg CPC $13.74 · Lead ~$600Google Ads for LandscapersAvg CPC $7.50 · Lead ~$350Google Ads for Pest Control CompaniesAvg CPC $8.50 · Lead ~$250Google Ads for Cleaning CompaniesAvg CPC $6.50 · Lead ~$200Google Ads for Auto Repair ShopsAvg CPC $9.50 · Lead ~$350Google Ads for MoversAvg CPC $11.00 · Lead ~$600Google Ads for Junk Removal CompaniesAvg CPC $9.00 · Lead ~$300Google Ads for Christmas Light CompaniesAvg CPC $8.00 · Lead ~$400Google Ads for Pool Service CompaniesAvg CPC $8.50 · Lead ~$350Google Ads for Flooring ContractorsAvg CPC $10.00 · Lead ~$450Google Ads for Waterproofing ContractorsAvg CPC $12.00 · Lead ~$550Google Ads for Pressure Washing ProsAvg CPC $7.00 · Lead ~$200Google Ads for Real Estate AgentsAvg CPC $15.00 · Lead ~$500Google Ads for Healthcare PracticesAvg CPC $14.00 · Lead ~$400Google Ads for Insurance AgentsAvg CPC $20.00 · Lead ~$300Google Ads for Financial AdvisorsAvg CPC $18.00 · Lead ~$500Google Ads for SchoolsAvg CPC $8.00 · Lead ~$300Google Ads for Garage Door CompaniesAvg CPC $12.00 · Lead ~$350Google Ads for LocksmithsAvg CPC $14.00 · Lead ~$250Google Ads for Fence CompaniesAvg CPC $9.00 · Lead ~$400Google Ads for Window & Door CompaniesAvg CPC $11.00 · Lead ~$500Google Ads for Appliance Repair ShopsAvg CPC $10.00 · Lead ~$300Google Ads for Handyman BusinessesAvg CPC $8.50 · Lead ~$250Google Ads for Tree Service CompaniesAvg CPC $10.00 · Lead ~$400Google Ads for ITAD CompaniesAvg CPC $12.00 · Lead ~$500
Popular local markets
High-demand city playbooks linked from this directory so Google and users can reach them in two clicks from Home.
Cleaning in ChicagoCleaning in San FranciscoCleaning in SeattleElectrical in PhoenixElectrical in SeattleHVAC in AustinHVAC in ChicagoHVAC in HoustonHVAC in JacksonvilleHVAC in New YorkHVAC in San DiegoHVAC in SeattleLandscaping in IndianapolisPlumbing in AustinPlumbing in CharlottePlumbing in ChicagoPlumbing in ColumbusPlumbing in Dallas
Looking for a free tool instead? Try the negative keyword generator or budget calculator.