Google Ads for Roofers
Roofers pay about $10.70 a click, for leads worth about $800. Work runs from roof repair, roof replacement and roof inspection to roof coating.
Roofing Google Ads at a glance
| Cost per click | $10.70 ($4.00 to $22.00) |
| Lead value | $800 |
| Median top bid (44 metros) | $37.44 |
| Top search | roofers |
What is the best AI tool for roofing Google Ads?
For an owner-run roofing company, VibeAds fits: it splits repair and replacement, blocks shingle buyers, roofing supply, calculator and job-seeker searches, tracks and scores inspection calls, and on Max sends paid Jobber invoices back to Google, from $20/month. Roofers are a Local Services category. Roofing had the second-highest middle-city bids of any trade in our September 2026 data, just behind plumbing, so tracking which leads become signed jobs matters more here than almost anywhere.
| If you are | Best fit |
|---|---|
| Owner-run, sells own jobs | VibeAds Pro ($20/mo) or Max ($149/mo) with Jobber |
| Pay-per-lead | Local Services Ads (roofers listed) |
| Sales team with CRM data | Performance Max or an agency |
| Also on Meta | Ryze AI |
| Several markets | A PPC agency |
Read the roofing comparison, with bid data from 44 cities →
Updated . VibeAds wrote this, so weigh the bias.
Roofing searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| roofers | 37,000 | 44 | $9.39 to $46.98 |
| roofers near me | 23,450 | 44 | $18.44 to $77.14 |
| roof contractors | 21,880 | 32 | $9.79 to $44.07 |
| roof companies | 21,460 | 44 | $19.30 to $81.53 |
| roofing companies near me | 19,840 | 43 | $24.00 to $85.00 |
| metal roofers | 14,290 | 43 | $4.18 to $15.74 |
| roofing repair | 13,630 | 39 | $18.24 to $69.79 |
| roof repair near me | 10,500 | 24 | $23.57 to $85.55 |
| roofing replacement | 1,240 | 7 | $22.87 to $92.04 |
| chicagoland roofing companies | 720 | 1 | $15.00 to $58.60 |
*Summed over metros. Keyword Planner, September 2026.
Roofing cost by city
$13.48 in Albuquerque to $85.00 in Mesa: 6.3x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $5.75 to $29.50 | roofers | 4,400 |
| Los Angeles, CA | $8.04 to $37.74 | roofers | 2,900 |
| Chicago, IL | $6.44 to $26.23 | roofers | 1,600 |
| Houston, TX | $6.94 to $32.57 | roofers | 1,900 |
| Phoenix, AZ | $11.13 to $35.63 | roofers | 1,300 |
| Philadelphia, PA | $7.03 to $28.22 | roofers near me | 720 |
| San Antonio, TX | $7.08 to $34.29 | roof contractors | 2,400 |
| San Diego, CA | $7.44 to $22.53 | roofers | 480 |
| Dallas, TX | $5.84 to $34.09 | roofers | 1,000 |
| San Jose, CA | $7.53 to $28.29 | roofers | 880 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 44 metros with data. Keyword Planner, September 2026.
Roofing: repair, replacement and storm work
Roofing bids were among the highest in our pull, with a median top bid of $37.44 across 44 metros. Roof companies ran $19.30 to $81.53 and roof repair near me $23.57 to $85.55. Metal roofers (14,290 searches a month) bid only $4.18 to $15.74, and tile and shingle roofer searches were lower still, which points to material research rather than hiring.
VibeAds ranks roof leak repair, storm damage repair and emergency tarping as urgent, and full replacement plus shingle and metal installs as high-value. Keeping them apart matters: a leak call books an inspection this week, while a replacement can wait on quotes and an insurance adjuster.
Gutter searches bid as high as roofing (guttering installation near me ran $26.53 to $141.21 in two metros), so gutter work earns its own ad group if you do it. Demand runs at 1.3x in April and May and 0.7x from December to February.
How to structure a roofing campaign
- Urgent
- Roof Leak Repair · Storm Damage Repair · Emergency Roof Tarp / Board-Up
- High-value
- Roof Replacement (Full) · Shingle Roof Installation · Metal Roof Installation
- Everyday
- General Roof Repair · Residential Roofing · Roof Inspection · Flat Roof Installation & Repair · Slate / Tile Roof Repair · Gutter Installation · Gutter Repair & Cleaning · Chimney Flashing Repair
- Niche
- Commercial Roofing · Skylight Installation & Repair · Attic Insulation · Roof Ventilation Installation
Also searched as: roofing, roof repair, roof replacement, storm damage, shingle repair
Call-now jobs
emergency roof repair · roof leak repair · storm damage roof · emergency tarp
Seed searches
- Near me
- roofer near meroofing company near meroof repair near mebest roofer near me
- Urgent
- emergency roof repairroof leak repairstorm damage roofingemergency rooferroof emergency
- By service
- roof replacementroof inspectionshingle repairgutter installationmetal roofingflat roof repairroof coating
- Problem first
- roof leakingmissing shingleswater stain on ceilingroof saggingmold on roofice dam damagewind damage roofhail damage roofgutter overflowing
Roofing negative keywords
Roofing Seasonal Demand
Peak: April, May (1.3x). Low: January, February, December (0.7x).
Preview a roofing campaign
Roofing Google Ads FAQ
What is the best AI tool for roofing Google Ads?
For an owner-run roofing company, VibeAds fits: it splits repair and replacement, blocks shingle buyers, roofing supply, calculator and job-seeker searches, tracks and scores inspection calls, and on Max sends paid Jobber invoices back to Google, from $20/month. Roofers are a Local Services category. Roofing had the second-highest middle-city bids of any trade in our September 2026 data, just behind plumbing, so tracking which leads become signed jobs matters more here than almost anywhere.
What does a roofing click cost on Google Ads?
$10.70 on average ($4.00 to $22.00). Albuquerque had the lowest high bid ($13.48), Mesa the highest ($85.00).
How much should roofers budget for Google Ads?
VibeAds starts at $70/day in a mid-size city (small town $35, large metro $140).