Google Ads for Pest Control Companies & Exterminators

Google Ads for Bird Control

Google Ads for bird control works for both residential nest removal and commercial deterrent installs like spikes, netting, and shock track. Searches spike in spring nesting season. Target "bird removal near me" and "pigeon control" with exact match, and add "bird feeder" and "bird watching" as negatives.

Google Ads for Bee & Wasp Removal

Bee and wasp removal is emergency-leaning: searchers want someone today. Click-to-call ads and a phone-first landing page outperform forms. Peak season is June through September. Keep "beekeeping" and "save the bees" as negatives so hobbyist traffic never costs you a click.

Full guide: Google Ads for bee and wasp removal →

Google Ads for Ant Extermination

Ant extermination has the highest search volume of any pest specialty in spring. CPCs run below the pest control average, and recurring treatment plans make lifetime value strong. Pair "ant exterminator" keywords with a quarterly-plan offer on the landing page.

Google Ads for Rodent Control

Rodent control demand peaks in fall and winter as mice and rats move indoors. Inspection-first offers like "free rodent inspection" convert well. Exclude DIY terms like "mouse trap" and "rat poison": those searchers are heading to a hardware store, not hiring you.

Google Ads for Mosquito Control

Mosquito control is the most seasonal specialty on this list: demand builds through late spring and collapses after the first frost, so a flat year-round budget wastes money on both ends. It also sells as a recurring seasonal plan rather than a one-off visit, which makes the season-long package the right offer on the landing page. Exclude "mosquito repellent" and "bug spray" so product shoppers never cost you a click.

Google Ads for Wildlife Removal

Wildlife removal covers raccoons, squirrels, bats, snakes and possums, and it behaves differently from insect work: searchers are usually reacting to a noise in the attic right now, so the intent is urgent and call-first. Jobs also carry repair and exclusion work beyond the removal itself, which lifts the value of a single lead. Snake removal and bat exclusion get their own searches ("snake removal near me", "bat removal cost"), so give each its own ad group and headline instead of folding them into a generic wildlife term. Keep "wildlife rescue" and "animal control" as negatives, since those searchers are usually looking for a free municipal service.

Google Ads for Termite Control

Termite work carries the highest ticket in pest control and the longest sales cycle: the searcher usually wants an inspection first, not a treatment. Swarm season, the first warm rain of spring, is when "termite swarmers" and "flying ants or termites" searches spike, and a free-inspection offer on the landing page turns those into booked appointments. Bid on "termite inspection" and "termite treatment cost" as phrase match. Negate "DIY termite" and "termite bait home depot" so product shoppers never cost you a click, and only add "termite damage repair" if you do the carpentry.

Google Ads for Cockroach Control

Cockroach searches skew commercial and recurring: restaurants, apartment managers and landlords who need a monthly plan, not a one-off spray. Split residential and commercial into separate ad groups so the copy can say "pass your health inspection" to one and "safe for kids and pets" to the other. "German cockroach exterminator" and "roach exterminator near me" are the money terms. Negate "roach killer", "raid" and "boric acid": those searchers are buying a can, not hiring you.

Google Ads for Bed Bug Treatment

Bed bug searches are the most urgent and the most embarrassed in the category. People search late at night from a phone and would rather call than fill in a form, so run click-to-call and put "discreet" and "same-day inspection" in the ad. Heat treatment commands a premium over chemical; if you offer it, give it its own ad group and its own headline. Negate "bed bug bites pictures", "bed bug spray" and "how to check for bed bugs": those are diagnosis and DIY searches that will not book.