Google Ads for HVAC Contractors
HVAC contractors pay about $18.00 a click, for leads worth about $500. Work runs from AC repair, heating repair and furnace installation to air quality.
HVAC Google Ads at a glance
| Cost per click | $18.00 ($12.00 to $30.00) |
| Lead value | $500 |
| Median top bid (50 metros) | $34.42 |
| Top search | air conditioner repair |
What is the best AI tool for HVAC Google Ads?
For an owner-run HVAC company, VibeAds fits best: it separates AC repair, maintenance and installation campaigns, blocks parts, filter and window-unit shoppers, tracks and scores calls, and syncs leads to Jobber, from $20/month. Run Local Services Ads alongside it, since HVAC is an eligible category. AI Max is a free reach layer once tracking is clean, Ryze AI suits companies on several ad platforms, and multi-location operators often use an agency.
| If you are | Best fit |
|---|---|
| Owner-run, a few trucks | VibeAds Pro ($20/mo) |
| Want leads charged per lead | Local Services Ads (HVAC is eligible) |
| Big install volume with revenue data | VibeAds Max with Jobber, or PMax as a test |
| Meta and Google together | Ryze AI |
| Several locations | A PPC agency |
Read the HVAC comparison, with AC repair bid data from 50 cities →
Updated . VibeAds wrote this, so weigh the bias.
HVAC searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| air conditioner repair | 72,020 | 50 | $23.55 to $80.00 |
| ac repair near me | 36,280 | 49 | $21.13 to $79.03 |
| mini splits ac | 22,990 | 46 | $0.34 to $5.27 |
| ac unit maintenance | 16,370 | 44 | $17.66 to $64.84 |
| hvac companies near me | 11,450 | 37 | $17.95 to $73.67 |
| furnace repair | 10,570 | 7 | $11.56 to $29.15 |
| hvac repair | 8,850 | 30 | $24.00 to $81.09 |
| heating ventilation and air conditioning technician | 7,600 | 17 | $7.60 to $41.00 |
| air conditioner installation | 5,550 | 18 | $11.93 to $60.49 |
| ac compressor repair | 5,090 | 10 | $7.72 to $31.61 |
*Summed over metros. Keyword Planner, September 2026.
HVAC cost by city
$7.92 in El Paso to $117.81 in Mesa: 14.9x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $2.40 to $9.63 | air conditioner repair | 8,100 |
| Los Angeles, CA | $3.63 to $16.00 | air conditioner repair | 4,400 |
| Chicago, IL | $3.17 to $15.32 | furnace repair | 3,600 |
| Houston, TX | $5.44 to $26.85 | air conditioner repair | 5,400 |
| Phoenix, AZ | $10.52 to $53.28 | air conditioner repair | 2,400 |
| Philadelphia, PA | $4.51 to $22.70 | air conditioner repair | 1,600 |
| San Antonio, TX | $7.84 to $42.04 | air conditioner repair | 2,900 |
| San Diego, CA | $4.29 to $25.00 | air conditioner repair | 1,300 |
| Dallas, TX | $4.74 to $31.90 | air conditioner repair | 2,900 |
| San Jose, CA | $4.60 to $40.00 | air conditioner repair | 1,300 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 50 metros with data. Keyword Planner, September 2026.
How to structure an HVAC campaign
- Urgent
- AC Repair (May to Oct) · Furnace Repair (Jan to Dec) · Emergency HVAC Repair
- High-value
- AC Installation (May to Oct) · Furnace Installation (Jan to Dec) · Heat Pump Installation · Heat Pump Repair · Mini-Split Installation · Boiler Repair & Installation (Jan to Dec)
- Everyday
- General HVAC Repair · Residential HVAC Services · HVAC Maintenance & Tune-Up · Ductwork Installation · Duct Cleaning · Refrigerant Recharge
- Niche
- Commercial HVAC Services · Duct Sealing & Insulation · Thermostat Installation (Smart/Programmable) · Indoor Air Quality Assessment · Air Purifier Installation · Humidifier / Dehumidifier Installation · HVAC Zoning System Installation
Also searched as: heating, cooling, air conditioning, furnace, ac repair, hvac repair
Call-now jobs
AC not working · no heat · furnace emergency · AC emergency repair
Seed searches
- Near me
- HVAC near meAC repair near meheating repair near me
- Urgent
- emergency AC repairemergency heating repairHVAC emergencyno AC helpfurnace not working
- By service
- AC installationfurnace installationduct cleaningthermostat installationheat pump repaircentral air repairAC tune-up
- Problem first
- AC not coolingfurnace not heatingthermostat not workingair conditioner making noiseuneven temperatures in houseAC blowing warm airfurnace short cyclingAC leaking waterhigh energy bill HVACmusty smell from ventsAC won't turn on
HVAC negative keywords
HVAC Seasonal Demand
Peak: July, August (1.5x). Low: February (0.7x).
Preview an HVAC campaign
HVAC Google Ads FAQ
What is the best AI tool for HVAC Google Ads?
For an owner-run HVAC company, VibeAds fits best: it separates AC repair, maintenance and installation campaigns, blocks parts, filter and window-unit shoppers, tracks and scores calls, and syncs leads to Jobber, from $20/month. Run Local Services Ads alongside it, since HVAC is an eligible category. AI Max is a free reach layer once tracking is clean, Ryze AI suits companies on several ad platforms, and multi-location operators often use an agency.
What does a HVAC click cost on Google Ads?
$18.00 on average ($12.00 to $30.00). El Paso had the lowest high bid ($7.92), Mesa the highest ($117.81).
How much should HVAC contractors budget for Google Ads?
VibeAds starts at $90/day in a mid-size city (small town $45, large metro $160).