To set up Google Ads for an HVAC company, run separate Search campaigns for emergency repair, scheduled repair/maintenance and installation, shift budget toward summer AC and winter heat peaks, schedule emergency ads whenever you can answer the phone, and track calls as conversions. Our HVAC planning estimate is $18.00 per click (typical range $12.00 to $30.00). City bids and cost math live on HVAC Google Ads cost. For strategy and seasonality overview, see Google Ads for HVAC companies.
On this page: Structure · Keywords · Negatives · Scheduling · Seasonal budget · Landing pages · Call tracking · Budget · Mistakes · FAQ
How should you structure HVAC Search campaigns?
Use three campaigns so peak-season emergency spend does not starve install keywords, and so Google cannot dilute a single budget across every intent.
Campaign 1: Emergency repairs (urgent, call-first)
- AC Emergency / AC not working (warm months)
- Heating Emergency / no heat (cold months)
- General HVAC Emergency
Campaign 2: Repair and maintenance
- AC Repair, Furnace Repair
- HVAC Maintenance & Tune-Up
- Refrigerant recharge, thermostat issues (if you sell them)
Campaign 3: Installation and replacement
- AC Installation, Furnace Installation
- Heat Pump Installation / Repair
- Ductwork (if you install)
Why separate campaigns: in a July heat wave you want most of the daily budget on emergency AC. In one campaign, Shared Budget behavior and ad-group rotation often under-serve the urgent group.
Keep Local Services Ads in mind as a parallel product if you can pass verification. This guide is about Search campaign build. Tool fit is covered in best AI tool for HVAC Google Ads.
What keywords belong in each HVAC ad group?
Phrase and exact match to start. Map keywords to the campaign that matches intent.
- Emergency: emergency AC repair, AC not working, no heat emergency, furnace not turning on, HVAC emergency
- Repair: AC repair near me, furnace repair, air conditioning service, heater repair near me
- Maintenance: AC tune-up, furnace inspection, HVAC maintenance plan
- Install: new AC unit installation, furnace replacement, heat pump install
- Symptom (underused): AC blowing warm air, AC leaking water, furnace short cycling, musty smell from vents
Do not bid on equipment brand support terms (for example "Carrier customer service") unless you are an authorized dealer answering that search. Location is handled by targeting; you do not need "near me" on every keyword.
Which negative keywords should HVAC ads block?
HVAC attracts DIY, parts and training searches. Add on day one:
technician jobs, parts, manual, hvac school, hvac degree, hvac license, epa 608, hvac supply house, hvac parts store, buy furnace, window unit, portable ac, hvac meaning, hvac salary range, hvac technician pay, hvac diagram, tonnage calculator, filter size, freon recharge DIY, mini split DIY, HVAC tools buy, how to, DIY, youtube, jobs, hiring
Use the negative keyword generator and review search terms weekly for the first three months.
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When should HVAC ads run?
Match schedule to whether someone will answer.
- Emergency campaign: run whenever you or an answering service can take the call. If you truly offer after-hours dispatch, keep evenings and weekends on with a higher bid. If phones go to voicemail overnight, do not buy those clicks.
- Repair campaign: roughly 6am to 9pm; people search when they notice the problem, even if they call in the morning.
- Maintenance and installation: business hours (our builder default for HVAC is Monday to Saturday, 7am to 6pm).
Set location targeting to Presence: people in or regularly in your included locations, not "Presence or interest."
How should you shift HVAC budget by month?
Our HVAC seasonal factors peak around 1.5x in July and August and dip near 0.7x in February. Do not spend the same daily amount every month.
Example split for a company that averages about $2,000/month ($24,000/year): the factors move dollars into June to September, the cooling peak, and out of November to March, when demand runs at 0.7x to 0.9x even with heating calls coming in. Use your own capacity: if you cannot take more AC emergency calls in July, raising budget only raises cost per booked job.
Full month-by-month strategy notes are in the Google Ads for HVAC companies guide. This post is the account build that makes those shifts possible (separate campaigns and schedules).
What should an HVAC landing page include?
- Headline matching the ad group ("AC Repair in [City]", not "Full-Service HVAC")
- Tap-to-call above the fold on mobile
- Response-time promise only if you keep it (same-day, 24/7)
- License and insurance details
- Short form: name, phone, issue
- Seasonal relevance: cooling copy in summer, heating copy in winter
Do not dump the full service menu on an emergency page. Someone with no heat does not need duct cleaning offers first.
How should HVAC companies track calls?
Most HVAC leads arrive by phone. Track ad call assets, landing-page calls and forms. Minimum call duration filters pocket dials. Send booked jobs back as offline conversions when your CRM allows, so Smart Bidding optimizes to customers, not tire-kickers.
How much should an HVAC company budget?
Hub planning figures:
| Market | Starting daily budget (VibeAds) |
|---|---|
| Small town | $45/day |
| Mid-size city | $90/day |
| Large metro | $160/day |
| Benchmark | HVAC | Source |
|---|---|---|
| Average cost per click | $18.00 ($12.00 to $30.00) | VibeAds planning estimate |
| Value of one lead (planning) | $500 | VibeAds planning estimate |
| Starting budget, mid-size city | $90/day | VibeAds campaign builder |
At $18.00 average CPC, $90/day is about five clicks a day before local bid differences. High-bid metros cost more per click; check Keyword Planner and the HVAC cost hub.
What mistakes waste HVAC ad budget?
- One year-round campaign for emergency, repair and install
- Flat budget every month despite 1.5x summer peaks
- Homepage for every click
- No negatives for parts, DIY and jobs
- Emergency ads running while nobody answers
- "Presence or interest" location targeting
- Judging results after one week
Is there a free trial of VibeAds for HVAC companies?
Yes. Pro is free for 14 days with no credit card. During the trial you can publish campaigns to Google Ads, import existing campaigns, and use the CRM and agent recommendations. The call tracking number starts with your first payment.
Is Google ad spend included in the $20 a month?
No. You pay Google for clicks in your own Google Ads account. The $20 a month is the VibeAds software.
What happens to my campaigns when the trial ends?
They keep running in your Google Ads account on your ad budget. Without a subscription VibeAds stops checking them and publishing changes waits until you subscribe. You can still pause or remove them, and nothing is deleted.
Do I need Google Ads experience to run HVAC ads with VibeAds?
No. VibeAds writes HVAC ad groups, keywords, ads and negatives, and you review before publish. A new Google Ads account still needs billing and advertiser verification in most cases.
Next reads: HVAC Google Ads cost, Google Ads for HVAC companies, best AI tool for HVAC Google Ads.
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