Google Ads for Christmas Light Companies
Christmas light companies pay about $8.00 a click, for leads worth about $400. Work runs from holiday lighting installation, tree wrapping and roofline lights to commercial holiday lighting.
Christmas Lighting Google Ads at a glance
| Cost per click | $8.00 ($3.00 to $18.00) |
| Lead value | $400 |
| Median top bid (5 metros) | $3.20 |
| Top search | outdoor christmas decor |
Christmas Lighting searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| outdoor christmas decor | 2,030 | 5 | $0.23 to $1.35 |
| lights houses | 1,900 | 1 | $0.39 to $6.10 |
| outdoor christmas lights | 1,090 | 4 | $0.29 to $3.29 |
| xmas decor outdoor | 670 | 3 | $0.10 to $1.45 |
| solar christmas lights | 630 | 5 | $0.22 to $0.80 |
| permanent christmas lighting | 600 | 4 | $3.47 to $11.11 |
| christmas light installation | 380 | 3 | $5.16 to $15.07 |
| c9 xmas lights | 370 | 2 | $0.70 to $3.62 |
| holiday lighting | 350 | 3 | $2.46 to $11.84 |
| yard christmas decorations | 280 | 2 | $0.18 to $1.05 |
*Summed over metros. Keyword Planner, September 2026.
Christmas Lighting cost by city
$1.57 in New York to $11.87 in Phoenix: 7.6x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $0.24 to $1.57 | lights houses | 1,900 |
| Houston, TX | $0.32 to $3.20 | outdoor christmas decor | 590 |
| Phoenix, AZ | $3.03 to $11.87 | outdoor christmas decor | 210 |
| Fort Worth, TX | $0.31 to $1.77 | outdoor christmas decor | 210 |
| Minneapolis, MN | $0.30 to $4.07 | permanent christmas lighting | 170 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 5 largest of 5 metros with data. Keyword Planner, September 2026.
What christmas lighting searchers actually want
Most of the volume in our five-metro pull is people shopping for lights, not hiring an installer. Outdoor christmas decor (2,030 searches a month), outdoor christmas lights (1,090) and solar christmas lights (630) all had top-of-page bids under $3.50, a sign advertisers see little lead value in them. The installer searches are smaller and pricier: christmas light installation drew 380 searches at $5.16 to $15.07, and permanent christmas lighting 600 at $3.47 to $11.11. That is why the negatives above start with buy, sale, store, bulbs and string lights.
The season is short and sharp. Demand sits at 0.3x from January to June, reaches 1.2x in September and peaks at 2.0x in November. Every installation ad group VibeAds builds runs October through January, and Light Takedown & Storage runs in January and February, so the budget follows the curve instead of spreading across the year.
Leads split three ways: homeowners who want the roofline and trees done for them, businesses and HOAs buying commercial displays (a separate, lower-priority ad group), and event and wedding lighting, the one group that runs all year. Permanent lighting, which stays on the house year-round, does not fit the holiday window either, so give it its own ad group if you sell it.
How to structure a christmas lighting campaign
- High-value
- Residential Christmas Lighting (Jan to Dec) · Roofline Light Installation (Jan to Dec) · Custom Light Design & Planning (Jan to Dec) · Event / Wedding Lighting
- Everyday
- General Holiday Lighting Installation (Jan to Dec) · Tree Wrapping (Jan to Dec) · Garland & Wreath Installation (Jan to Dec) · Light Takedown & Storage (Jan to Feb)
- Niche
- Commercial Holiday Lighting (Jan to Dec) · Timer & Smart Controller Setup (Jan to Dec) · Pathway & Landscape Lighting (Holiday) (Jan to Dec) · Window & Doorway Framing Lights (Jan to Dec)
Also searched as: holiday lights, christmas light installation, holiday decorating
Call-now jobs
emergency light repair · last minute installation
Seed searches
- Near me
- christmas lights near meholiday lighting near mechristmas light installerchristmas light company near me
- Urgent
- last minute christmas lightsemergency light installchristmas lights rush
- By service
- roofline lightstree wrapping servicecommercial christmas lightscustom holiday lightingchristmas light takedowngarland installation
- Problem first
- don't have time for christmas lightstoo dangerous to hang lightschristmas lights tangledlights not working outside
Christmas Lighting negative keywords
Christmas Lighting Seasonal Demand
Peak: November (2.0x). Low: January, February, March, April, May, June (0.3x).
Preview a christmas lighting campaign
Christmas Lighting Google Ads FAQ
What does a christmas lighting click cost on Google Ads?
$8.00 on average ($3.00 to $18.00). New York had the lowest high bid ($1.57), Phoenix the highest ($11.87).
How much should Christmas light companies budget for Google Ads?
VibeAds starts at $50/day in a mid-size city (small town $25, large metro $100).