Cleaning Google Ads Cost and Benchmarks
Cleaning companies pay about $6.50 a click, for leads worth about $200. Work runs from house cleaning, deep cleaning and move-out cleaning to pressure washing.
Setting up from scratch? Read the step-by-step guide to Google Ads for cleaning companies.
No credit card. Campaigns publish to your own Google Ads account.
By Chiran Nawalage, founder of VibeAds. Updated .
How much do Google Ads cost for cleaning companies?
Cleaning companies pay about $6.50 per click on Google Ads in 2026, a VibeAds planning estimate, with a typical range of $2.50 to $14.00. VibeAds starts a mid-size city campaign at $40 a day, about $1,200 a month. One lead is worth about $200. Expect higher costs in big metros and in March, April and December.
| Benchmark | Cleaning | Source |
|---|---|---|
| Average cost per click | $6.50 ($2.50 to $14.00) | VibeAds planning estimate |
| Value of one lead | $200 | VibeAds planning estimate |
| Starting budget, mid-size city | $40/day | VibeAds campaign builder |
| Median high top-of-page bid (50 metros) | $13.66 | Google Keyword Planner, September 2026 |
| Most searched term | carpet cleaning | Google Keyword Planner, September 2026 |
Estimates are the benchmarks VibeAds uses to plan budgets, not a quote. Top-of-page bids are what advertisers bid to show first, not what a click costs. Updated October 23, 2026.
This page covers cost. For campaign setup step by step, read the Google Ads for cleaning companies guide.
Choosing software to run the account? See the best AI tool for cleaning Google Ads, compared.
What do customers search for, and what do advertisers bid?
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| carpet cleaning | 78,350 | 50 | $2.65 to $11.28 |
| pressure washing | 56,600 | 50 | $0.22 to $4.16 |
| dryer vent cleaning | 34,660 | 49 | $7.13 to $26.63 |
| cleaning | 30,610 | 48 | $3.28 to $11.43 |
| steam cleaning | 18,930 | 41 | $0.33 to $5.50 |
| cleaning service | 17,640 | 27 | $4.91 to $16.99 |
| house cleaning service | 15,030 | 35 | $5.09 to $15.73 |
| maids | 13,370 | 28 | $3.79 to $11.59 |
| cleaning services near me | 10,200 | 22 | $6.38 to $19.00 |
| maid for home | 4,880 | 2 | $4.34 to $14.25 |
*Summed over metros. Keyword Planner, September 2026.
How much do cleaning Google Ads cost by city?
$6.79 in El Paso to $18.91 in Nashville: 2.8x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $3.31 to $10.54 | carpet cleaning | 5,400 |
| Los Angeles, CA | $3.91 to $13.97 | carpet cleaning | 5,400 |
| Chicago, IL | $3.92 to $14.10 | carpet cleaning | 3,600 |
| Houston, TX | $4.20 to $15.00 | carpet cleaning | 4,400 |
| Phoenix, AZ | $5.76 to $16.20 | carpet cleaning | 2,400 |
| Philadelphia, PA | $3.39 to $10.71 | carpet cleaning | 1,900 |
| San Antonio, TX | $3.91 to $13.57 | carpet cleaning | 1,900 |
| San Diego, CA | $4.15 to $13.42 | carpet cleaning | 1,900 |
| Dallas, TX | $4.29 to $14.30 | carpet cleaning | 1,900 |
| San Jose, CA | $3.47 to $11.68 | carpet cleaning | 3,600 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 50 metros with data. Keyword Planner, September 2026.
How does VibeAds run cleaning Google Ads for you?
- Builds the campaign. Ad groups for cleaning services, keywords with Google search volume, responsive search ads, negative keywords and geo targeting for your service area.
- Builds the landing pages. One page for every ad group when you publish, hosted free.
- Publishes to your own Google Ads account. You keep the account and the data.
- Checks it twice a day. An agent reviews wasted search terms, bids, ad strength and landing pages, and proposes fixes you approve.
- Tracks calls. Calls are recorded, transcribed and scored, and qualified calls go back to Google Ads (the tracking number starts with your first payment).
You pay Google for clicks separately. The $20 a month is the software.
Cleaning is several trades in one search
The word cleaning pulls in other businesses. In our 50-metro pull the top terms were carpet cleaning (78,350 searches a month), pressure washing (56,600) and dryer vent cleaning (34,660), each a separate trade. House cleaning searches were smaller: house cleaning service drew 15,030 at $5.09 to $15.73 and maids 13,370 at $3.79 to $11.59. If you only clean homes, carpet and pressure washing terms belong in your negatives.
The high-value ad groups are one-off jobs: deep cleaning, move-in and move-out, post-construction, hoarding cleanup and Airbnb turnovers. Recurring maid service is ranked everyday, but it is the group that produces repeat bookings, so judge it on those rather than the first visit.
Demand peaks at 1.3x in March, April and December, around spring cleaning and the holidays, and runs 1.0x to 1.2x the rest of the year.
How should you structure a cleaning campaign?
- High-value
- Deep Cleaning · Move-In Cleaning · Move-Out Cleaning · Post-Construction Cleaning · Post-Renovation Cleaning · Hoarding Cleanup · Airbnb / Vacation Rental Turnover Cleaning
- Everyday
- General House Cleaning · Recurring Maid Service · Spring Cleaning · Carpet Cleaning · Office Cleaning
- Niche
- Commercial Cleaning · Upholstery Cleaning · Window Cleaning (Interior) · Oven & Appliance Cleaning · Tile & Grout Cleaning · Green / Eco-Friendly Cleaning · Garage Cleaning · Basement Cleaning
Also searched as: house cleaning, maid service, cleaning service, deep cleaning
Call-now jobs
same day cleaning · last minute cleaning · move-out cleaning urgent
Seed searches
- Near me
- cleaning service near mehouse cleaning near mecleaning company near mebest cleaner near me
- Urgent
- same day cleaning servicelast minute house cleaningemergency cleaning serviceurgent cleaning
- By service
- deep cleaning servicemove-out cleaningoffice cleaningcarpet cleaningwindow cleaningpressure washingpost-construction cleaning
- Problem first
- house smells mustystains on carpetmold in bathroommoving out need cleaningoffice needs deep cleanpet odor removal
Which negative keywords should cleaning companies add?
When is cleaning search demand highest?
Peak: March, April, December (1.3x). Low: January, February, June, July, August, September, October (1.0x).
Preview a cleaning campaign
Cleaning Google Ads FAQ
What does a cleaning click cost on Google Ads?
$6.50 on average ($2.50 to $14.00). El Paso had the lowest high bid ($6.79), Nashville the highest ($18.91).
How much should cleaning companies budget for Google Ads?
VibeAds starts at $40/day in a mid-size city (small town $20, large metro $80).
Is there a free trial of VibeAds for cleaning companies?
Yes. Pro is free for 14 days with no credit card. During the trial you can publish campaigns to Google Ads, bring in campaigns you already run, and use the CRM and the agent's fix recommendations. The call tracking number starts with your first payment.
Is Google ad spend included in the $20 a month?
No. You pay Google for clicks directly, in your own Google Ads account. The $20 a month is the VibeAds software.
What happens to my campaigns when the trial ends?
They keep running in your Google Ads account on your ad budget. Without a subscription VibeAds stops checking them and publishing changes waits until you subscribe. You can still pause or remove them, and nothing is deleted.
Do I need Google Ads experience to run cleaning ads with VibeAds?
No. VibeAds writes the ad groups, keywords, ads and negative keywords for cleaning, and you review the campaign before it publishes. A new Google Ads account still needs billing and, in most cases, advertiser verification before ads can serve.
Related Cleaning Guides
See your cleaning campaign drafted
Pick your service area, and review the whole cleaning campaign before anything goes to Google Ads.
14-day Pro trial. No credit card. You pay Google for your clicks.