Google Ads for Cleaning Companies
Cleaning companies pay about $6.50 a click, for leads worth about $200. Work runs from house cleaning, deep cleaning and move-out cleaning to pressure washing.
Cleaning Google Ads at a glance
| Cost per click | $6.50 ($2.50 to $14.00) |
| Lead value | $200 |
| Median top bid (50 metros) | $13.66 |
| Top search | carpet cleaning |
What is the best AI tool for house cleaning Google Ads?
For an owner-run residential cleaning company, VibeAds fits: it builds recurring, deep-clean and move-out campaigns, blocks cleaning-product, hack, job-seeker, car wash and dry cleaning searches, tracks calls and quote forms, and syncs leads to Jobber, from $20/month. House cleaning services are a Local Services category. Keep house cleaning separate from carpet cleaning and pressure washing: in our data those searches price and behave like different trades.
| If you are | Best fit |
|---|---|
| Owner-run house cleaning | VibeAds Pro ($20/mo) |
| Pay-per-lead | Local Services Ads (house cleaning listed) |
| Recurring clients, uses Jobber | VibeAds Max ($149/mo) |
| Also on Meta or Nextdoor | Ryze AI for Meta |
| Maid franchise | Your franchisor's program or an agency |
Read the house cleaning comparison, with bid data from 50 cities →
Updated . VibeAds wrote this, so weigh the bias.
Cleaning searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| carpet cleaning | 78,350 | 50 | $2.65 to $11.28 |
| pressure washing | 56,600 | 50 | $0.22 to $4.16 |
| dryer vent cleaning | 34,660 | 49 | $7.13 to $26.63 |
| cleaning | 30,610 | 48 | $3.28 to $11.43 |
| steam cleaning | 18,930 | 41 | $0.33 to $5.50 |
| cleaning service | 17,640 | 27 | $4.91 to $16.99 |
| house cleaning service | 15,030 | 35 | $5.09 to $15.73 |
| maids | 13,370 | 28 | $3.79 to $11.59 |
| cleaning services near me | 10,200 | 22 | $6.38 to $19.00 |
| maid for home | 4,880 | 2 | $4.34 to $14.25 |
*Summed over metros. Keyword Planner, September 2026.
Cleaning cost by city
$6.79 in El Paso to $18.91 in Nashville: 2.8x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $3.31 to $10.54 | carpet cleaning | 5,400 |
| Los Angeles, CA | $3.91 to $13.97 | carpet cleaning | 5,400 |
| Chicago, IL | $3.92 to $14.10 | carpet cleaning | 3,600 |
| Houston, TX | $4.20 to $15.00 | carpet cleaning | 4,400 |
| Phoenix, AZ | $5.76 to $16.20 | carpet cleaning | 2,400 |
| Philadelphia, PA | $3.39 to $10.71 | carpet cleaning | 1,900 |
| San Antonio, TX | $3.91 to $13.57 | carpet cleaning | 1,900 |
| San Diego, CA | $4.15 to $13.42 | carpet cleaning | 1,900 |
| Dallas, TX | $4.29 to $14.30 | carpet cleaning | 1,900 |
| San Jose, CA | $3.47 to $11.68 | carpet cleaning | 3,600 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 50 metros with data. Keyword Planner, September 2026.
Cleaning is several trades in one search
The word cleaning pulls in other businesses. In our 50-metro pull the top terms were carpet cleaning (78,350 searches a month), pressure washing (56,600) and dryer vent cleaning (34,660), each a separate trade. House cleaning searches were smaller: house cleaning service drew 15,030 at $5.09 to $15.73 and maids 13,370 at $3.79 to $11.59. If you only clean homes, carpet and pressure washing terms belong in your negatives.
The high-value ad groups are one-off jobs: deep cleaning, move-in and move-out, post-construction, hoarding cleanup and Airbnb turnovers. Recurring maid service is ranked everyday, but it is the group that produces repeat bookings, so judge it on those rather than the first visit.
Demand peaks at 1.3x in March, April and December, around spring cleaning and the holidays, and runs 1.0x to 1.2x the rest of the year.
How to structure a cleaning campaign
- High-value
- Deep Cleaning · Move-In Cleaning · Move-Out Cleaning · Post-Construction Cleaning · Post-Renovation Cleaning · Hoarding Cleanup · Airbnb / Vacation Rental Turnover Cleaning
- Everyday
- General House Cleaning · Recurring Maid Service · Spring Cleaning · Carpet Cleaning · Office Cleaning
- Niche
- Commercial Cleaning · Upholstery Cleaning · Window Cleaning (Interior) · Oven & Appliance Cleaning · Tile & Grout Cleaning · Green / Eco-Friendly Cleaning · Garage Cleaning · Basement Cleaning
Also searched as: house cleaning, maid service, cleaning service, deep cleaning
Call-now jobs
same day cleaning · last minute cleaning · move-out cleaning urgent
Seed searches
- Near me
- cleaning service near mehouse cleaning near mecleaning company near mebest cleaner near me
- Urgent
- same day cleaning servicelast minute house cleaningemergency cleaning serviceurgent cleaning
- By service
- deep cleaning servicemove-out cleaningoffice cleaningcarpet cleaningwindow cleaningpressure washingpost-construction cleaning
- Problem first
- house smells mustystains on carpetmold in bathroommoving out need cleaningoffice needs deep cleanpet odor removal
Cleaning negative keywords
Cleaning Seasonal Demand
Peak: March, April, December (1.3x). Low: January, February, June, July, August, September, October (1.0x).
Preview a cleaning campaign
Cleaning Google Ads FAQ
What is the best AI tool for house cleaning Google Ads?
For an owner-run residential cleaning company, VibeAds fits: it builds recurring, deep-clean and move-out campaigns, blocks cleaning-product, hack, job-seeker, car wash and dry cleaning searches, tracks calls and quote forms, and syncs leads to Jobber, from $20/month. House cleaning services are a Local Services category. Keep house cleaning separate from carpet cleaning and pressure washing: in our data those searches price and behave like different trades.
What does a cleaning click cost on Google Ads?
$6.50 on average ($2.50 to $14.00). El Paso had the lowest high bid ($6.79), Nashville the highest ($18.91).
How much should cleaning companies budget for Google Ads?
VibeAds starts at $40/day in a mid-size city (small town $20, large metro $80).