Google Ads for Electricians
Electricians pay about $12.18 a click, for leads worth about $400. Work runs from electrical repair, outlet installation and panel upgrade to EV charger.
Electrical Google Ads at a glance
| Cost per click | $12.18 ($5.00 to $25.00) |
| Lead value | $400 |
| Median top bid (14 metros) | $21.13 |
| Top search | electrician company near me |
What is the best AI tool for electrician Google Ads?
For an owner-run residential electrician, VibeAds fits: it builds service, emergency and project campaigns, blocks wire and parts shoppers, code lookups, exam and wiring-diagram searches, tracks and scores calls, and syncs leads to Jobber, from $20/month. Electricians are a Local Services category. Commercial contractors chasing bids may do better with an agency or a multi-platform tool that covers LinkedIn, such as Ryze AI.
| If you are | Best fit |
|---|---|
| Residential, owner-run | VibeAds Pro ($20/mo) |
| Pay-per-lead | Local Services Ads (electricians listed) |
| Uses Jobber, wants revenue-based bidding | VibeAds Max ($149/mo) |
| Commercial work on LinkedIn | Ryze AI |
| Large commercial contractor | A PPC agency |
Read the electrician comparison, with bid data from 14 cities →
Updated . VibeAds wrote this, so weigh the bias.
Electrical searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| electrician company near me | 24,900 | 14 | $17.55 to $70.43 |
| ceiling fan repair | 2,500 | 11 | $4.53 to $13.00 |
| electrical servicing | 1,880 | 9 | $11.23 to $50.11 |
| electronic repair shops near me | 1,660 | 8 | $1.61 to $8.75 |
| whole house surge protector | 1,640 | 13 | $0.24 to $2.49 |
| commercial electrician | 1,520 | 12 | $15.13 to $47.14 |
| residential electrician | 1,320 | 12 | $8.71 to $39.24 |
| whole home surge protector | 900 | 10 | $0.26 to $4.69 |
| cheap electrical companies | 580 | 2 | $16.91 to $56.30 |
| electric gate repairs | 480 | 1 | $15.80 to $72.83 |
*Summed over metros. Keyword Planner, September 2026.
Electrical cost by city
$7.23 in New York to $37.00 in Dallas: 5.1x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $2.17 to $7.23 | electrician company near me | 4,400 |
| Los Angeles, CA | $4.58 to $20.22 | electrician company near me | 3,600 |
| Chicago, IL | $3.57 to $14.67 | electrician company near me | 1,900 |
| Houston, TX | $6.31 to $33.16 | electrician company near me | 2,900 |
| Phoenix, AZ | $5.29 to $28.62 | electrician company near me | 1,300 |
| Philadelphia, PA | $3.76 to $11.37 | electrician company near me | 1,600 |
| San Antonio, TX | $4.24 to $10.09 | electrician company near me | 1,300 |
| Dallas, TX | $7.94 to $37.00 | electrician company near me | 1,000 |
| Austin, TX | $5.62 to $28.39 | electrician company near me | 1,000 |
| Jacksonville, FL | $3.16 to $21.33 | electrician company near me | 1,300 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 14 metros with data. Keyword Planner, September 2026.
Electrical searches: licensed work and gadget shoppers
Only 14 metros cleared our data bar for electricians, and in them electrician company near me dominated at 24,900 searches a month, bidding $17.55 to $70.43. Emergency searches bid highest: electrician near me emergency ran $29.16 to $77.08, which is why Emergency Electrical Service is the one urgent ad group VibeAds builds for the trade.
Product searches mix in: whole house surge protector (1,640 searches a month) bid $0.24 to $2.49, and electronic repair shops near me is a different trade entirely. The negatives cover parts, wire, diagrams and surge protector buying. The high-value groups are panel upgrades, breaker replacement, whole-house generators, EV chargers, rewiring and knob-and-tube replacement, work that needs a licensed electrician and usually a permit.
Commercial electrician (1,520) and residential electrician (1,320) are close in volume, but commercial bid more ($15.13 to $47.14 against $8.71 to $39.24), so split them if you do both. Demand is nearly flat, 1.0x to 1.2x, with the high point in December.
How to structure an electrical campaign
- Urgent
- Emergency Electrical Service
- High-value
- Electrical Panel Upgrade · Circuit Breaker Replacement · Whole-House Generator Installation · EV Charger Installation · Home Rewiring · Knob-and-Tube Wiring Replacement
- Everyday
- General Electrical Repair · Residential Electrical Services · Outlet Installation & Repair · Light Fixture Installation · Ceiling Fan Installation · Recessed Lighting Installation · Smoke & Carbon Monoxide Detector Installation
- Niche
- Commercial Electrical Services · Landscape / Outdoor Lighting · GFCI Outlet Installation · Electrical Safety Inspection · Surge Protector Installation (Whole House) · Hot Tub / Pool Wiring · Security Camera Wiring · Home Theater Wiring
Also searched as: electrical, electrical repair, wiring, panel upgrade, licensed electrician
Call-now jobs
electrical emergency · power outage · sparking outlet · electrical fire risk
Seed searches
- Near me
- electrician near meelectrical service near melocal electricianbest electrician near me
- Urgent
- emergency electrician24 hour electricianelectrical emergencyelectrician nowpower outage help
- By service
- panel upgradeoutlet installationwiring repairlighting installationceiling fan installationgenerator installationEV charger installation
- Problem first
- outlet not workinglights flickeringcircuit breaker keeps trippingburning smell from outletpower outage in housesparking outletdimming lightsbuzzing electrical panelhalf my house has no powerlight switch not working
Electrical negative keywords
Electrical Seasonal Demand
Peak: December (1.2x). Low: January, February, March, April, May, September, October (1.0x).
Preview an electrical campaign
Electrical Google Ads FAQ
What is the best AI tool for electrician Google Ads?
For an owner-run residential electrician, VibeAds fits: it builds service, emergency and project campaigns, blocks wire and parts shoppers, code lookups, exam and wiring-diagram searches, tracks and scores calls, and syncs leads to Jobber, from $20/month. Electricians are a Local Services category. Commercial contractors chasing bids may do better with an agency or a multi-platform tool that covers LinkedIn, such as Ryze AI.
What does a electrical click cost on Google Ads?
$12.18 on average ($5.00 to $25.00). New York had the lowest high bid ($7.23), Dallas the highest ($37.00).
How much should electricians budget for Google Ads?
VibeAds starts at $70/day in a mid-size city (small town $35, large metro $130).