Google Ads for Dentists
Dentists pay about $11.50 a click, for leads worth about $300. Work runs from teeth cleaning, dental exam and fillings to Invisalign.
Dental Google Ads at a glance
| Cost per click | $11.50 ($5.00 to $25.00) |
| Lead value | $300 |
| Median top bid (50 metros) | $13.18 |
| Top search | dentist near me |
What is the best AI tool for dental practice Google Ads?
For an independent dental practice, VibeAds can run new-patient Search campaigns for "dentist near me", pediatric and cosmetic searches, block toothbrush, whitening-kit, dental school and supply searches, and track and score calls, from $20/month; it does not connect to Dentrix, Open Dental or Eaglesoft, so it cannot report production to Google. Dentists are a Local Services category. Multi-location groups often use a dental marketing agency.
| If you are | Best fit |
|---|---|
| Independent practice, new patients | VibeAds Pro ($20/mo) plus Local Services Ads |
| Pay-per-lead | Local Services Ads (dentist listed) |
| Also on Meta | Ryze AI |
| Implant or cosmetic focus | VibeAds with dedicated pages, or Unbounce |
| DSO or many locations | A dental marketing agency |
Read the dental practice comparison, with bid data from 50 cities →
Updated . VibeAds wrote this, so weigh the bias.
Dental searches and bids
| Search | Searches/mo* | Metros | Top-of-page bid |
|---|---|---|---|
| dentist near me | 482,100 | 50 | $6.03 to $23.34 |
| dentistry | 245,100 | 50 | $5.90 to $21.97 |
| comfort dentistry | 33,970 | 10 | $1.93 to $5.72 |
| pediatric dentist | 33,470 | 41 | $4.50 to $17.15 |
| pediatric dentist near me | 32,300 | 38 | $4.84 to $18.45 |
| dentist office near me | 30,760 | 39 | $6.31 to $24.00 |
| dental clinic | 23,210 | 20 | $3.90 to $19.39 |
| dental clinic near me | 21,300 | 26 | $5.14 to $22.24 |
| cosmetic dentist | 9,730 | 17 | $4.11 to $18.22 |
| kids dentist near me | 7,500 | 14 | $5.84 to $21.23 |
*Summed over metros. Keyword Planner, September 2026.
Dental cost by city
$8.13 in New Orleans to $20.00 in Austin: 2.5x, from the same seed list.
| City | Top-of-page bid* | Top search | Searches/mo |
|---|---|---|---|
| New York, NY | $2.46 to $9.43 | dentist near me | 90,500 |
| Los Angeles, CA | $3.74 to $15.06 | dentist near me | 27,100 |
| Chicago, IL | $3.05 to $11.64 | dentist near me | 27,100 |
| Houston, TX | $3.80 to $14.97 | dentist near me | 49,500 |
| Phoenix, AZ | $4.72 to $16.53 | dentist near me | 14,800 |
| Philadelphia, PA | $2.51 to $9.20 | dentist near me | 14,800 |
| San Antonio, TX | $3.67 to $13.20 | dentist near me | 12,100 |
| San Diego, CA | $3.79 to $14.03 | dentist near me | 9,900 |
| Dallas, TX | $4.03 to $14.28 | dentist near me | 9,900 |
| San Jose, CA | $3.11 to $12.23 | dentist near me | 5,400 |
*Median low and high bids over each city's priced keywords; bids, not click costs. 10 largest of 50 metros with data. Keyword Planner, September 2026.
Dental search is near me first
Dentist near me dwarfs everything else in our 50-metro pull at 482,100 searches a month, bidding $6.03 to $23.34. Pediatric dentist (33,470) and kids dentist near me (7,500) are big enough for their own ad group, and cosmetic dentist (9,730) bid $4.11 to $18.22.
VibeAds ranks root canal, tooth extraction and emergency dental care as urgent, and implants, Invisalign, veneers and crowns as high-value, because one implant case is worth many cleanings. The negatives block job seekers (assistant, hygienist, dental school) and product shoppers (toothpaste, whitening strips).
Demand peaks at 1.2x in January and September and dips to 0.9x in June, July and December.
How to structure a dental campaign
- Urgent
- Emergency Dental Care · Root Canal Treatment · Tooth Extraction
- High-value
- Cosmetic Dentistry · Teeth Whitening · Dental Implants · Dental Crowns · Dental Bridges · Wisdom Teeth Removal · Dental Veneers · Invisalign / Clear Aligners · Gum Disease Treatment
- Everyday
- General Dentistry · Pediatric Dentistry · Teeth Cleaning (Prophylaxis) · Dental Exam & X-Rays · Dentures & Partial Dentures · Dental Fillings
- Niche
- Night Guard / Mouth Guard Fitting · Dental Bonding
Also searched as: dental, dental care, teeth cleaning, dental office
Call-now jobs
emergency dentist · toothache · broken tooth · dental abscess
Seed searches
- Near me
- dentist near medental office near mebest dentist near meaffordable dentist near me
- Urgent
- emergency dentistemergency dental caredentist open nowwalk-in dentisttoothache emergency
- By service
- teeth cleaningdental implantsteeth whiteningInvisalignroot canaldental crownscosmetic dentistpediatric dentist
- Problem first
- toothache won't go awaytooth pain when chewingbleeding gumsswollen gumschipped toothloose toothbad breath won't go awaytooth sensitivity to coldjaw paincavity pain
Dental negative keywords
Dental Seasonal Demand
Peak: January, September (1.2x). Low: June, July, December (0.9x).
Preview a dental campaign
Dental Google Ads FAQ
What is the best AI tool for dental practice Google Ads?
For an independent dental practice, VibeAds can run new-patient Search campaigns for "dentist near me", pediatric and cosmetic searches, block toothbrush, whitening-kit, dental school and supply searches, and track and score calls, from $20/month; it does not connect to Dentrix, Open Dental or Eaglesoft, so it cannot report production to Google. Dentists are a Local Services category. Multi-location groups often use a dental marketing agency.
What does a dental click cost on Google Ads?
$11.50 on average ($5.00 to $25.00). New Orleans had the lowest high bid ($8.13), Austin the highest ($20.00).
How much should dentists budget for Google Ads?
VibeAds starts at $80/day in a mid-size city (small town $40, large metro $150).