Supported categories

VibeAds has knowledge-base tuning for 30 categories and generic fallback for 7 additional categories. Plus an open custom-category path for everything else.

Supported categories

Knowledge-base tuned (30):

  • Home services: Plumber, HVAC, Electrician, Locksmith, Roofer, Painter, Landscaper, Pest Control, Cleaner, Junk Removal, Christmas Lighting, Moving
  • Specialty contractors: Pool Services, Carpet/Flooring, Waterproofing, Pressure Washing, Window/Door, Garage Door, Appliance Repair, Handyman, Fencing, Tree Service
  • Auto + transport: Auto Repair
  • Professional: Lawyer, Dentist, Real Estate, Insurance, Financial Services, Education, Healthcare

Generic fallback (7 additional categories with reduced tuning):

  • Veterinary
  • Personal training
  • Tutoring
  • Photography
  • Event planning
  • Other / custom

What knowledge-base tuning means

For each tuned category, VibeAds stores:

  • Typical services list (used to pad structured snippets)
  • Avg CPC + CPC range (drives budget calculator + bid suggestions)
  • Estimated lead value (drives conversion_value in dataLayer + Smart Bidding signal)
  • Audience segments (Affinity + In-Market + Detailed Demographic Google segment IDs)
  • Per-ad-group keyword seeds (6 to 8 seeds × 6 to 20 ad groups per category)
  • Seasonal demand factors per month (HVAC peaks in summer + winter, christmas lighting only Oct-Dec, etc.)
  • Default ad schedule (24/7 for emergency, business hours for professional)
  • Emergency hybrid landing page mapping (which ad groups get the single-page hybrid vs multi-step funnel)
  • LTV multiplier for recurring revenue (cleaning 10x, pool 12x, pest 8x, HVAC 3x, etc.)
  • Funnel template (1 of 30 category-specific HTML templates)

Custom categories

For businesses that do not fit a preset, pick "Custom category" during campaign creation and enter your own descriptor. The AI still generates the strategy, but:

  • CPC benchmarks use generic local-services averages ($3 to $8)
  • Lead value defaults to $300
  • Ad schedule defaults to business hours
  • Audience segments pull from a generic local-services pool
  • Keyword seeds are AI-generated, not pre-curated
  • Funnel uses the generic template
  • Auto-detection of misclassification: if your website strongly signals one of the 30 tuned categories, we surface it as a suggestion

Custom categories work fine. They just lack the head-start of a tuned category. If your business is a near-fit to one of the tuned ones, pick the tuned one + edit the strategy review.

Restricted categories

Google Ads requires Advanced Verification for some categories before they can run. VibeAds blocks ad assets that would trigger policy violations until verification clears:

  • Locksmith
  • Garage door

Advanced Verification is separate from Advertiser Identity Verification. It requires identity proof + a video interview with Google. Status cannot be checked via Google Ads API.

If you pick locksmith or garage door as your category, you will see a yellow banner in the campaign creation flow with Advanced Verification instructions. Until you complete it, Google will disapprove your ads.
Next steps
Lead values→
Estimated value per category
Restricted categories→
Locksmith + garage door details