Credits and usage
Credits cover the AI-powered features that have real cost (Gemini, Claude, image generation). Operations that are pure SaaS (hosting, the agent, CRM) are free regardless of credit balance.
What credits do
Each tier comes with a monthly credit allowance:
- Free: 0 credits/mo
- Pro: 100 credits/mo, rollover max 200
- Max: 500 credits/mo, rollover max 1,000
Top-up credit packs are available in Settings → Billing for Pro and Max users who burn through their allowance.
Credit costs by feature
| Feature | Cost |
|---|---|
| Campaign strategy generation | 8 credits |
| Image batch generation | 6 + 3 per ad group |
| Landing page (Claude HTML) | 8 credits |
| Campaign publish | 5 + 3 per ad group |
| Agent reasoning (Claude Opus 4.6, on-demand) | 5 credits |
| Demographic research | 10 credits |
| AI email template generation | 2 credits |
| Headline regeneration | 3 credits |
| Funnel regeneration | 4 credits |
What is free
The agent layer itself is free regardless of credit balance:
- Metrics sync every 6 hours (agent-sync)
- Diagnostics + recommendations every 12 hours (agent-optimize)
- Auto-execution on Max hands-free
- Outcome measurement + auto-rollback (measure-outcomes)
- Nightly benchmarks aggregation (agent-aggregate)
- Funnel generation (template-based, no AI cost)
- A/B testing
- CRM (lead notes, tags, audiences, drip emails)
- Hosting on
*.localad.app - GTM container + GA4 property provisioning
- Call tracking + AI scoring (within tier minute caps)
- Weekly digest email (Max)
Rollover and top-ups
Unused credits roll over to the next month up to your tier's max:
- Pro: 100 + 100 unused = 200 max
- Max: 500 + 500 unused = 1,000 max
Beyond the rollover max, credits expire at month-end. If you consistently end the month under your allowance, downgrade is worth considering. If you regularly run out, top-ups or upgrade make sense.
Top-up packs (Settings → Billing): $5 for 50 extra credits, $20 for 250 extra credits. Top-up credits do not expire as long as your subscription is active.