Google Ads Budget Calculator for Local Businesses
Enter your service category and monthly budget to get an instant projection of clicks, leads and cost per lead based on real industry CPC benchmarks for 30+ local service categories.
How It Works
- Pick from 33 service categories with real average CPC data
- Adjust your monthly budget from $300 to $10,000 and see results update instantly
- View estimated clicks, leads and cost per lead
- See 12-month seasonal demand trends specific to your industry
- Get a detailed report emailed with CPC ranges and optimization tips
Sample Industry Benchmarks
| Category | Avg CPC | Typical CPC range |
|---|
| Plumbing | $10.49 | $4.50 to $22.00 |
| HVAC | $18.00 | $12.00 to $30.00 |
| Electrical | $12.18 | $5.00 to $25.00 |
| Roofing | $10.70 | $4.00 to $22.00 |
| Dental | $11.50 | $5.00 to $25.00 |
| Legal Services | $25.00 | $15.00 to $40.00 |
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