Updated October 9, 2026 · Written by the founder of VibeAds, which is in the comparison. Numbers come from our September 2026 Keyword Planner pull.
Short answer
An owner-run appliance repair company is a good match for VibeAds: it builds one campaign or ad group per appliance, blocks people shopping for new appliances or parts and people looking up error codes, tracks and scores calls, and syncs leads to Jobber, from $20/month. Local Services Ads list appliance repair services, so pay-per-lead is available too. Franchises usually run through their franchisor's program or an agency.
Shortlist with prices (checked October 9, 2026)
Starting prices from each tool's own pricing or help page, linked in the first column. You also pay Google for your clicks with every option except Local Services Ads, which charge per lead.
| Tool | For | Starting price |
|---|---|---|
| VibeAds | Owner-run appliance repair companies | Free plan publishes 1 live campaign; Pro $20/mo; Max $149/mo |
| Google Local Services Ads | Pay-per-lead placement; appliance repair services are listed | Pay per lead, not per click |
| Google AI Max for Search | Wider matching once AC terms are blocked | No extra fee; you pay Google for clicks |
| Ryze AI | Repair brands running Meta too | Paid Ads $89/mo, 7-day free trial |
| Unbounce | Appliance-by-appliance pages | Starter $29/mo, or $22/mo billed yearly |
| A PPC agency | Multi-city repair franchises | Quoted per client |
Weighing VibeAds against Ryze AI directly? See VibeAds vs Ryze AI.
Tools side by side
| Tool | What it is | Price (public) | Built for this trade? | Calls and revenue | Source |
|---|---|---|---|---|---|
| VibeAds | AI Google Ads manager for local service businesses: Search campaigns, landing pages, call tracking, lead CRM | Free plan; Pro $20/mo; Max $149/mo; Google bills clicks separately | Yes: per-appliance keyword sets, negatives and city bid data | Call tracking with AI lead scoring on Pro and Max; Jobber lead sync, and paid-invoice revenue on Max | Pricing |
| Ryze AI | AI marketing platform across Google, Meta, TikTok, LinkedIn and more | Paid Ads $89/mo, 7-day free trial | Not stated; one product across industries | Not stated on its pricing page | Ryze pricing; vs VibeAds |
| Google AI Max for Search | Optimization layer inside Search campaigns: broader matching, generated text, final URL expansion | No extra fee | No | Learns from the conversions you report | Google Ads Help |
| Google Performance Max | Goal-based campaign type across Search, YouTube, Display, Discover, Gmail and Maps | No extra fee | No | Learns from the conversions you report | Google Ads Help |
| Google Local Services Ads | Pay-per-lead ads in the Local Services unit, with screening | Charged per lead | Yes, appliance repair services are listed | Calls, messages and bookings | Local Services Help |
| Unbounce | Landing page builder; A/B tests and AI traffic optimization on higher plans | Starter $29/mo; Experiment $149/mo; Optimize $249/mo | No | Not an ad manager | Unbounce pricing |
| PPC agency | People who build and run the account, sometimes LSA too | Quoted per client | Depends on the agency | Depends on the agency | Ask for a written scope |
Watch out for air cooler and AC searches
Our appliance repair pull kept matching air conditioning. "Air cooler repair" appeared in every city at a median of $30.07 to $92.31, and cooling terms made up about 37% of head-term volume. Those are HVAC searches priced like HVAC. Unless you repair window units or evaporative coolers, block "air conditioner", "ac" and "cooler" terms, or you will pay HVAC prices for calls you cannot take.
The real appliance terms
| Keyword | Cities priced | Median low bid | Median high bid | Situation |
|---|---|---|---|---|
| appliance repair near me | 49 | $3.71 | $13.38 | General, nearby |
| appliance repair | 48 | $4.32 | $15.35 | General |
| refrigerator repair | 49 | $3.74 | $15.26 | Fridge down, urgent |
| washing machine repair | 50 | $3.51 | $13.22 | Washer down |
| dishwasher repair | 18 | $3.12 | $14.62 | Dishwasher down |
| dryer repair | 23 | $3.31 | $10.20 | Dryer down |
| cleaning a dryer vent | 49 | $6.92 | $25.00 | Vent cleaning, some DIY |
| washer dryer rental | 2 | $0.93 | $5.70 | Wants a rental |
Bid figures are Google Keyword Planner top-of-page bid estimates pulled for 50 US cities in September 2026. They are what advertisers bid to reach the top of the page, not what a click costs you; your real cost per click is usually lower and moves with Quality Score.
Appliance terms bid in a narrow band: refrigerator repair $3.74 to $15.26, washing machine repair $3.51 to $13.22. That is cheaper than most of the home service trades in our data, so the margin is in call handling, not bid tricks. Dryer vent cleaning was 11% of volume at a $25.00 high bid; if you offer it, it is a strong separate campaign and a natural upsell on dryer repairs.
| City | Median low bid | Median high bid | Priced keywords | |
|---|---|---|---|---|
| Highest | Denver | $6.97 | $23.09 | 277 |
| Highest | Nashville | $4.37 | $22.27 | 190 |
| Highest | Austin | $5.19 | $17.60 | 283 |
| Middle of 50 cities | $3.75 | $13.09 | ||
| Lowest | Omaha | $2.10 | $5.10 | 170 |
| Lowest | El Paso | $1.77 | $5.42 | 183 |
| Lowest | Albuquerque | $1.93 | $5.61 | 203 |
City pages: Atlanta, El Paso, Fort Worth, Indianapolis, Jacksonville, Oklahoma City.
Negatives
| Group | From VibeAds' appliance repair list |
|---|---|
| New appliances | buy refrigerator, buy washer, buy dishwasher, best buy, appliance sale, appliance deals |
| Parts and manuals | appliance parts store, appliance parts, replacement parts, repair manual, appliance diagram |
| Error codes | what does error code, error code meaning, error code list |
| Reviews and jobs | best refrigerator, appliance reviews, consumer reports, appliance technician jobs |
Brands and the phone
Repair searches often include a brand ("Samsung refrigerator repair"). Say which brands you service on the page and in ads, but avoid implying you are an authorized service center unless you are; Google's trademark policy can limit ads that use brand names. Put a service-call fee or diagnostic price on the page if you have one, and answer the phone: a broken fridge is a same-day decision.
Season
The curve our planner uses for appliance repair is nearly flat, a little higher in January, June, July and December.
Where VibeAds falls short
- No parts ordering, warranty-claim or manufacturer-portal connections.
- Jobber is the only field-service integration; ServiceTitan, Housecall Pro and Service Fusion are not connected.
- No Local Services Ads or Meta.
- Twice-daily reviews, not a live monitor. On Max, only small bid changes and blocks of wasted search terms run without approval, after the first week.
Should appliance repair companies run separate campaigns per appliance?
Yes, or at least separate ad groups. Refrigerator calls are urgent and worth answering fast, washer and dryer calls are next-day, and vent cleaning is often booked ahead. Separate groups let ads, pages and budgets match each one.
How much should an appliance repair company spend?
Appliance repair bids were low in our data, with the middle city at $3.75 to $13.09, so a modest daily budget can buy real call volume. Size it to how many calls you can answer and run same day; unanswered calls waste more than high bids do.