Google LSA for Window and Door Companies (2026): What Qualifies and How to Set It Up

Yes, window and door companies can run Google Local Services Ads (LSA) in the US, but only through one category: Window repair. Google defines it as professionals who "install and repair windows and may also service skylights, doors, and other types of glass", so replacement and installation work is covered even though the label says repair. There is no separate category for window replacement, entry doors or patio doors. Garage doors are a different category with extra screening, and Window cleaning is its own category too. Window repair is on Google's first-phase list for the 2026 move of LSA into Performance Max campaigns with pay-per-lead goals, so you still pay per valid call or message, not per click, but you now manage it inside Google Ads. LSA works best for repair, glass and smaller replacement jobs where someone answers the phone every time. For whole-home replacement and door sales, pair it with Google Search ads, where you choose the keywords.

Key takeaways

• In the US, every window and door job goes into Local Services Ads through the Window repair category, unless it is a garage door. Google's definition of Window repair names installation, skylights, doors and other glass.
• Garage doors are a separate LSA category. Google treats it as an urgent category with service professional background checks and Advanced Verification, and it moves into Google Ads last, in 2027.
• In our Keyword Planner pull of 50 US metros, 73.0% of the searches behind the top terms in a window and door seed list were about garage doors. Window replacement and installation was 14.3% with a $63.67 high top-of-page bid, window repair and glass 6.4% at $15.81, and entry, patio and interior doors just 1.0%.
• LSA has no keywords. You target with the category, service types and service area, so you cannot tell Google "replacement only" the way a Search keyword can. Google no longer credits "job type not serviced" or "geo not serviced" leads, which makes your service type and ZIP settings the real filter.
• Window repair is listed in phase 1 of the move to Performance Max with pay-per-lead goals (August 2026). Service-area businesses without a storefront are in the late 2026 phase, so your own 14-day email is what tells you when.
• Judge window and door LSA by cost per booked in-home estimate and per signed job, not by cost per lead. Use the Service Type column on the Leads page to see what kind of work you are actually paying for.

I'm Chiran Nawalage, founder of VibeAds. To be upfront: VibeAds builds and manages Google Search campaigns, not Local Services Ads, so this guide is built from Google's own help pages, our own Keyword Planner data for the trade, and how window and door work is actually sold. Where I use numbers that are not Google's or ours, I say they are made up to show the arithmetic.

On this page: Eligibility · Which jobs fit · What people search · The 2026 move · Setup · Who should run it · Taking the calls · Measuring · LSA and Search · Doors · Mistakes · FAQ

Can window and door companies use Google LSA?

Yes, through the Window repair category, which is available in the US. Google's US screening and verification requirements page lists every home service category and what each one has to pass. Four entries matter to a window and door business, and the exact wording is worth reading, because it decides which leads Google will send you:

Two things stand out. First, the word "install" is in the Window repair definition, so a replacement window company is not stretching the rules by joining it. Second, doors appear only as something a window repair professional "may also service". There is no "Door installation" or "Entry door" category, and Google's Getting started page does not list one either, so a company that sells only entry and patio doors has a weaker fit than a window company.

For Window repair, the requirements page lists:

• Background checks: a business check and an owner check, for select users only.
• Business registration: a business check and a business representative check, for select users only.
• Insurance: general liability insurance, for select users only.
• Licenses: a business license and an owner license at the state level where they apply, for select users only.
• A verified Google Business Profile, which every LSA advertiser needs.

"Select users only" means Google decides which of these you get asked for, based on your business and location. Google says screening takes 3 to 4 weeks on average once you submit your documents, so start before the spring replacement season, not during it. The same page says requirements can differ by state, so check yours there rather than relying on anyone's summary, including this one.

Which window and door jobs fit which LSA category?

Most window jobs fit Window repair, garage doors have their own category, and a few common jobs fit nothing well. Inside a category you switch on individual service types (Google's example for plumbers is "install shower"), and Google does not publish the service type list for Window repair. It lives in the signup flow and can vary by market, so open the picker for your ZIP codes before you plan around any job. Here is how each kind of window and door work lines up with the category definitions:

The decision rule I would use: switch on a service type only if you would happily drive to that job tomorrow at the price Google charges for the lead. If you would not, leave it off, because Google says it no longer issues credits for "job type not serviced" leads (Google: automated LSA lead credits). In LSA, the setting is the filter.

What do window and door searches look like on Google?

Mostly garage doors, then window replacement, then a long way behind, repair, screens and entry doors. In September 2026 we pulled Google Ads Keyword Planner ideas for a window and door seed list in 50 US cities and kept the 8 most-searched terms in each city: 400 rows and 157,420 monthly searches added up. The chart at the top of this page groups them by job:

The bid is the search-weighted median of the high top-of-page bid in each city, which is what advertisers pay to show first. It is not a click cost, and it is not an LSA lead price; Google does not publish lead prices by category. Volumes are added up only over the cities where a term made the top 8, so treat them as a floor.

What this means for LSA:

1. Garage door searches swamp everything else. Our window and door seed list has no garage door terms. Google's own idea tool returned them anyway, because for most people searching, "door" means a garage door. LSA keeps those searches in the Garage door category, so a window company in Window repair should not expect to show for "garage door repair", and should not want to.
2. Replacement is where the money is, and the bids show it. "Window replacement" ranked in all 50 cities, with a search-weighted median high bid of $74.54. "Window repair" ranked in 25 at $12.51. Advertisers bid roughly four to six times as much to show first on replacement as on repair, which is what you would expect when one replacement job is worth many repair calls.
3. Repair is the cheap, steady search. It is the work the category is named for, the work where a phone call usually means a real job, and the work where a click auction is hardest to make pay at a $15 bid.
4. Door replacement searches are thin. Entry and front door replacement made the top 8 in only a handful of cities. That is one more reason door-only companies should not build their plan around LSA.

Two notes on the data. Search volume and bids move by city: our window and door hub has the city view. And this is search demand, not lead supply. LSA shows for searches Google matches to your category and service types, and Google decides that matching, not you.

What changes for window and door LSA in 2026?

Window repair is moving into Google Ads as a Performance Max campaign with pay-per-lead goals. Google's supported verticals page lists "Window Repair" (and separately "Window Cleaner" and "Siding Pro") among the home services sub-verticals in phase 1, which started in August 2026. The same page puts advanced verification categories, including garage door pros, in phase 3 in 2027, and Google's pay-per-lead goals page says those businesses are sent to the legacy Local Services Ads portal at g.co/localservices during the migration.

There is a wrinkle that matters for window companies in particular. Google's migration page puts "service-area businesses without physical storefronts" in the late 2026 phase. Plenty of window and door installers work from a shop or home office with no showroom. If that is you, you may move later than the phase 1 list suggests. Google emails your account admin 14 days before your date and again 7 days later; that email, not a blog post, is your date.

What stays the same, per Google: you still pay only for valid leads such as calls and messages, the ads still show only on Google Search and Google Maps in the same positions, and targeting is still keywordless.

What changes, and how it lands for a window and door company:

New pay-per-lead campaigns still cannot be created inside Google Ads at this time, Google says, so a window company that has never run LSA still signs up at the Local Services page. Our LSA migration checklist covers backing up reports and the other one-time tasks in detail; the rest of this guide sticks to what is specific to windows and doors.

How do you set up Google LSA for a window and door company?

Get the Business Profile right first, then sign up, then pass screening, then switch on only the jobs and ZIP codes you want. Here is the order I would follow, with where each setting lives after the move into Google Ads.

Step 1: Fix your Google Business Profile before you apply

Every LSA advertiser needs a public, verified Business Profile, and after migration Google pulls your business name, address, hours and categories from it. Google's campaign settings page says the business category in a pay-per-lead campaign is "sourced directly from your Google Business Profile" and that to add more categories "you must add them to your Google Business Profile first". So make sure your profile's categories describe the window and door work you do, and add a door or siding category only if you really sell it. Google also says a significant change to your name, address or primary category triggers a review of 24 to 48 hours during which the campaign may pause. Do not experiment with your primary category in April.

Step 2: Sign up and choose Window repair

Start at the Local Services page (g.co/localservices) with the email you want to own the account. Choose Window repair as your category. If you also install garage doors, that is a second category with extra screening (Advanced Verification), so it can take longer; consider launching windows first rather than waiting for both.

Step 3: Pass screening without stalling

Collect the documents before you start: your general liability certificate in the business's legal name, your state contractor license number if your state licenses window work, and the owner's details for the background check. The 3 to 4 week average Google gives assumes you submit promptly. If your state requires a home improvement or contractor license for window work, have the number ready before you open the application, so the license check does not wait on you.

Step 4: Switch on service types one job at a time

Go through the Window repair service types for your ZIP codes and switch on only the ones you will take. For a replacement company that does not want small glass calls, that may mean leaving several repair types off and accepting fewer leads. For a glass and repair shop, it means the opposite. After migration, service types live under Campaigns, then Settings, and Google says you need at least one switched on to keep the category active.

Step 5: Draw the service area around your install radius

Pick cities, counties or ZIP codes you can reach for an estimate and an install. Replacement jobs usually need at least two trips (measure, then install), so the realistic radius is often tighter than the one you would accept for a single service call. A lead from a town you do not serve is no longer credited, and Google says out-of-area activity is "automatically adjusted on the backend", which is not something to rely on.

Step 6: Set hours you can actually staff

Your business hours come from your Business Profile, and Google's How leads work page says a call you miss during business hours is a valid lead when the caller stays on the line for more than 20 seconds, voicemail included. In Google Ads you can run the ad schedule all the time, set a custom schedule, or sync it to your profile hours. If nobody can pick up on Saturday afternoon, do not list Saturday afternoon.

Step 7: Write callouts that answer a window buyer's questions

BBB callouts are gone, and Google suggests at least 6 other structured callouts (up to 6 per category). Use the facts a window and door buyer checks first, and only the ones that are true for you: the window and door brands you install, whether estimates are free, whether you offer financing, your labor warranty, whether you are EPA Lead-Safe certified for older homes, and how soon you can measure. Upload real photos of your own installs; Google lets you add up to 100 business photos and says higher quality profiles, including those with images, may rank higher and may pay lower costs per lead (Google: About ad rankings).

Step 8: Decide on message leads and Request a Quote

Window and door buyers often want a price range before they let anyone into the house, and message leads give them a way to ask at night. Google says message leads are typically priced lower than the matching phone lead, though not always, and that the price depends on the lead type (it names "standard message lead" and "Request a Quote"), the service, and whether the customer has contacted other advertisers. Phone call leads are required in a pay-per-lead campaign; messages and bookings (available from October 2026) are optional. Turn on messages if someone will reply within minutes during business hours. Turn on bookings only if your calendar can take a measure appointment without a phone call first.

Step 9: Choose a bid strategy and a budget you can hold

Start on Maximize Conversions, the default, with a budget that pays for the number of estimates your salespeople can run in a week. Move to a Target CPA only once you have a few weeks of your own lead costs and know what a booked estimate is worth to you. Our guide to setting a target cost per lead walks through that number.

Step 10: Decide on direct business search

Google describes this setting as showing your ad "when customers search specifically for your brand or business name, while screening out returning customers". If your name already ranks first organically and in Maps, paying a lead fee for people who were looking for you anyway is often money you did not need to spend. If competitors show above you on your own name, it can be worth having on. Check your brand search results first, then decide.

Should your window and door company run LSA?

It depends on what you sell and who answers the phone. Here is the decision by business type:

The common thread: LSA rewards companies that answer fast and want the jobs the category sends. If your margin lives in large replacement projects, LSA is a supplement to Search, not the plan.

How should a window and door company handle LSA leads?

Answer live, qualify in two minutes, and book a measure appointment before the caller rings the next company on the list. Window and door calls have their own shape. The person often does not know whether they need glass, a sash, or a whole unit, and they may be collecting three quotes. An intake script keeps every call the same, whoever picks up.

A two-minute intake script for window and door calls

1. What is going on? Broken glass, fog between panes, drafts, a window that will not open, a door that sticks, or "we want to replace them all". This tells you repair or replacement in one question.
2. How many openings, and which ones? One foggy bedroom window and 22 openings are different jobs with different salespeople.
3. Glass only or the whole unit? A failed seal can sometimes be fixed with a new glass unit rather than a new window. Know which you offer before you promise either.
4. Doors: which kind? Entry, patio slider, French, storm, or garage. If it is a garage door and you do not do them, say so kindly and end the call.
5. When was the house built? EPA's Renovation, Repair and Painting Rule requires that anyone paid to disturb painted surfaces in homes built before 1978 be certified, with trained workers (EPA: RRP program). Window replacement disturbs paint, so you need this answer before you quote.
6. Who owns the home, and who decides? Renters and one half of a couple can both call. Book the measure with the decision makers present.
7. Any HOA or historic district rules? Some neighborhoods restrict window styles and colors. Better to hear it now than at the install.
8. Book it. Offer two measure times. If they want a price first, give a range for the job type you heard, and say what changes it.

Rules from Google that catch window and door companies

• Voicemail counts. Google says a call that reaches voicemail or an automated greeting during business hours is treated as connected and charged if the caller stays on more than 20 seconds, message or not. A long greeting while the crew is on a ladder is a charge.
• Phone menus have their own timer. If callers press a key to be routed, the 20 seconds start at the first key press, and a caller who hangs up before pressing anything is not charged.
• Return calls count as answered calls, so call back missed leads within minutes, not after the install.
• Repeat contact is free for 15 days. Once a lead is charged, follow-ups from the same number or email within 15 days are not charged again. That covers the back-and-forth of scheduling a measure.
• Missed calls hurt rank. Google says missed calls may negatively affect your responsiveness, which is one of the things it uses to order ads.

The general LSA ranking factors and call rules are covered in more depth, with a roofing example, in how to optimize Google Local Services Ads. They apply to Window repair the same way.

How do you measure LSA for a window and door company?

Track every lead to a booked estimate and a signed job, then divide. The Leads page in Google Ads gives you most of what you need. Google says it shows each lead's contact date, customer name, phone number, requested job type and campaign, a Charge Status column (Charged, Not charged, In review or Credited), and a Service Type column that shows the job the search was matched to; a general category search shows as a general category query marked with an X (Google: goals and leads for pay-per-lead). You can also mark each lead as Booked or Completed, which Google says helps its systems optimize the campaign.

For a window and door company, the Service Type column answers the question every owner asks: "How much of my LSA money is buying repair calls when I want replacements?" Export the leads once a month and sort them into four piles: replacement or install, repair or glass, door, and not your work.

A worked example, with made-up numbers

Suppose a window company spends $3,000 in a month on LSA and gets 50 charged leads, an average of $60 each. That $60 is invented for the example; Google does not publish window lead prices, and yours depend on your market, the job type and the lead type. Suppose the sort looks like this:

The cost per lead is $60 across the board. The cost per signed job is $3,000 divided by 17, about $176. But look at it by pile: the 20 replacement leads cost $1,200 and produced 4 signed jobs, $300 each, while repair produced 12 jobs for $1,320, $110 each. Whether that is good depends entirely on your gross profit per job, which only you know. A replacement job worth many times a repair can make the $300 the better deal, or a repair shop can find the $110 jobs are its whole business.

Then act on it:

• If the "not your work" pile is more than a few leads, go back to your service types and service area. That is money you can no longer claim back.
• If replacement leads book but rarely sign, the problem is usually the sales process or the price, not the ad. Look at how fast you reached them and how many quotes they collected.
• If repair leads are profitable but you do not want them, decide on purpose: keep them for cash flow and referrals, or switch the types off and accept fewer leads.
• Rate the leads that are spam or clearly poor using Google's Rate this lead survey. Google says it starts an automated evaluation that can end in a credit shown in the Charge Status column.

Look weekly for the first two months and monthly after that. One spring is not a trend, and window demand is seasonal: our planner curve for the trade runs about 20% above average in April and May and dips around the holidays.

How do LSA and Search ads work together for window and door companies?

LSA catches people who want to call a nearby verified company now, and Search lets you buy the exact replacement and door searches you want, with your own page and offer. They appear in different places on the results page and are billed differently: LSA by valid lead, Search by click.

Where each one wins for this trade:

Search for this trade needs a strong negative list. In our window and door research, the searches that waste money include window coverings ("curtains", "blinds", "shades"), retail shoppers ("windows for sale", "buy doors"), job seekers ("window installer salary") and Microsoft Windows. Add "garage" as a negative if you do not install garage doors, because Google will otherwise match some door keywords to garage door searches; the chart above shows how many of those there are. You can build the list with our negative keyword generator, and how to split budget between LSA and Search ads covers the money side. The comparison of LSA and Google Search ads explains the billing in more detail.

One thing LSA cannot do that window replacement needs: send the buyer to a page that answers "what brands, what financing, how long does the install take" before they call. That pre-qualification is why replacement companies with in-home sales teams usually lean on Search.

What about door companies?

Door companies have the hardest fit in LSA, and garage door companies have a different path entirely.

Entry, patio, storm and interior doors. There is no door category in Google's US list. The only place doors appear is the Window repair definition, as something a window professional "may also service". If you sell windows and doors, list doors under Window repair if the service type picker for your area offers door jobs. If you sell only doors, check the picker before you start screening. If your door jobs are not there, Google Search ads with door ad groups (entry door replacement, patio door replacement, French door installation, storm door installation) are the more reliable route.

Garage doors. Garage door is its own LSA category. Google calls it an urgent category because people often need a door that will not open or close fixed fast, and garage door providers go through extra screening, including service professional background checks and Advanced Verification. It is in the 2027 phase of the move into Google Ads, and until then garage door businesses are directed to the legacy Local Services portal. If you install both windows and garage doors, plan two categories, and expect the garage door one to take longer. For the Search side of garage doors, see garage door Google Ads costs and the Google Ads guide for garage door companies.

What mistakes do window and door companies make with LSA?

These are the ones I would check first in any window and door account:

1. Leaving every service type on. It feels like more reach. It is also paying for screen repairs and jobs you turn down, with no credit available for "job type not serviced".
2. A service area drawn for one visit. Replacement jobs usually need a measure and an install. A lead from the edge of a wide radius costs the same as one from down the street and takes twice the driving to serve.
3. Listing hours nobody covers. Missed calls during business hours with callers who wait more than 20 seconds are charged, and missed calls can lower your rank.
4. Choosing the wrong category. Window cleaning is not the category for installers, and garage door is not the category for entry doors.
5. Judging it by cost per lead. A cheap repair lead and an expensive replacement lead can both be good or bad. Only cost per signed job and the profit on that job tell you.
6. Changing the Business Profile category mid-season. After migration, a significant category change can pause the campaign for a 24 to 48 hour review.
7. Not saving history before migration. Old LSA reports do not move to Google Ads. If you want to compare this April with last April, download or screenshot them first.
8. Using a Target CPA copied from someone else. Google warns a target set too low may stop your ads serving. Set it from your own numbers.

Quick checklist

1. Business Profile verified, with categories that match the window and door work you sell.
2. Window repair chosen; garage door added as its own category only if you install garage doors.
3. Insurance certificate, state license number and owner details ready before you start screening.
4. Service types switched on one by one, only for jobs you will take.
5. Service area drawn around your measure and install radius.
6. Business hours that someone actually covers, and a phone path that ends at a person.
7. At least 6 true callouts and recent photos of your own installs.
8. Message leads on if someone replies within minutes; bookings only if your calendar can take them.
9. Maximize Conversions to start; Target CPA only from your own data.
10. Direct business search decided after checking your brand results.
11. Every lead sorted by Service Type and marked Booked or Completed.
12. Monthly review of cost per signed job by pile, and settings changed from that.

Google LSA for window and door companies FAQ

Are window and door companies eligible for Google Local Services Ads?

Yes, in the US, through the Window repair category. Google defines Window repair as professionals who "install and repair windows and may also service skylights, doors, and other types of glass", so replacement and installation companies qualify. There is no separate category for window replacement or for entry and patio doors, and garage doors are a separate category.

What LSA category should a window replacement company choose?

Window repair. It is the only US home services category whose definition covers installing windows. Window cleaning is for cleaning companies, and siding services is a separate category you can add only if you also sell siding.

Can a door company run Local Services Ads?

Only partly. Doors are named inside the Window repair definition, but there is no door category of its own. A window and door company can list door jobs under Window repair if the service type picker for its area includes them. A door-only installer should check the picker first and may do better with Google Search ads. Garage door companies use the separate Garage door category.

How long does LSA verification take for a window company?

Google says screening and verification takes 3 to 4 weeks on average after you submit your documents. For Window repair, Google may ask select businesses for background checks, business registration checks, general liability insurance and state licenses, plus a verified Google Business Profile.

How much does an LSA lead cost for window and door companies?

Google does not publish lead prices by category. It says prices vary by location, job type, lead type and bidding mode, and that message leads are typically cheaper than phone leads. In our Keyword Planner data, advertisers bid a median $63.67 to show first on window replacement and installation searches and $15.81 on window repair, which hints at how differently the two jobs are valued.

Is Window repair moving to Performance Max?

Yes. Google lists Window Repair in phase 1 of the move of Local Services Ads into Performance Max campaigns with pay-per-lead goals, which began in August 2026. Service-area businesses without a storefront are in a late 2026 phase. You still pay per valid lead, ads still show only on Search and Maps, and targeting stays keywordless.

Can I get credits for window leads I do not want?

Not for leads in a job type or area you switched on. Google no longer credits "job type not serviced" or "geo not serviced" leads, and manual disputes are gone in Google Ads. Spam, duplicates and other invalid leads are filtered or credited automatically, and you can rate any lead to trigger a review.

Should a window company run LSA or Google Search ads?

Both, for different jobs. LSA suits repair, glass and quick-call replacement leads if you answer every call. Search suits whole-home replacement, specific products and door sales, because you choose the keywords and send buyers to a page that pre-qualifies them.

Can VibeAds manage my Local Services Ads?

No. VibeAds builds and manages Google Search campaigns for window and door companies: replacement, repair and door ad groups, a negative list that blocks blinds, curtains and Microsoft Windows searches, landing pages and call tracking. You approve the campaign before it goes live in your Google Ads account. Pro is $20 a month after a 14-day free trial with no credit card, and you can publish a live campaign during the trial. Max is $149 a month.

More for window and door companies

• Google Ads for window and door companies: bids by city, budgets and seasonality
• Best AI tool for window company Google Ads
• Local Services Ads vs Google Search ads
• LSA migration checklist
• Target cost per lead for Local Services Ads
• Negative keyword generator