How Much Do Google Ads Cost for Roofing in Denver, CO?

By VibeAds · Last updated: September 2026 · VibeAds category benchmarks (estimates)

Roofing advertisers in Denver, CO bid a median of $9.16 to $36.13 to sit at the top of the page, measured across 100 roofing keywords that carry a live bid in Denver. The most-searched of them is "roofers" at 880 searches a month, where the top of the page runs $10.07 to $50.00. Those are bids, not what you pay per click, which is typically less. Source: Google Ads Keyword Planner, Denver geo target, September 2026.

Roofing spend waterfall in Denver

Minimum viable budget scenario · category CPC math

  1. 1. Daily budget
    $32/day

    $960/mo minimum viable

  2. 2. Est. clicks / mo
    90

    at ~$11.00 avg CPC

  3. 3. Est. leads / mo
    6

    ~$160 CPL

  4. 4. Est. lead value
    $4,800

    lead value × leads (not profit)

CPC and conversion assumptions are category benchmarks. Local bids (when shown above) should still set how aggressive you need to be in the Denver auction.

What advertisers actually bid in Denver

Google Ads Keyword Planner, Denver, CO, pulled September 2026 across 100 priced roofing keywords.

Median top-of-page bid
$9.16 – $36.13

What advertisers here bid to appear at the top. A bid, not a cost per click: you typically pay less than you bid.

Keywords with live competition
100

Roofing terms in Denver carrying an active bid, so there is measurable demand rather than an empty auction.

Search termSearches/moTop-of-page bid
roofers880$10.07 – $50.00
roof companies720$11.99 – $60.58
roofers near me590$20.50 – $84.09
roof contractors590$17.22 – $50.00
roofing repair480$14.07 – $59.94
roofing companies near me480$33.66 – $105.57
metal roofers320$3.78 – $10.79
roof repair near me260$23.83 – $90.62

Roofing Google Ads cost breakdown, nationally

Category averages across the US. Denver's own figures are above.

MetricValueSource
Average CPC$10.70VibeAds category benchmarks (estimates)
Low CPC$4.00VibeAds category benchmarks (estimates)
High CPC$22.00VibeAds category benchmarks (estimates)
Est. Monthly Clicks ($32/day)90Calculated
Est. Monthly Leads6Calculated (7% CVR)
Cost Per Lead$160.00Calculated
Avg Lead Value$800VibeAds category benchmarks (estimates)

How We Calculated This

CPC figures are VibeAds category benchmarks (estimates): modelled per-category estimates of what this kind of business typically pays, not measured results from campaigns we run. Treat them as a planning range rather than a quote. Monthly clicks are calculated by dividing the minimum viable budget of $32/day ($960/month) by the average CPC of $10.70. That floor is three clicks a day, the point below which a campaign gathers too little data to optimise; the budget guide works through the higher tiers. Lead estimates assume a 7% landing page conversion rate, which is the median for optimized local service landing pages. Cost per lead is total monthly spend divided by estimated leads.

Roofing Advertising Market in Denver

Denver is a mid-size market with a population of 715,522, resulting in medium competition for roofing Google Ads. In medium-competition markets, CPCs tend to cluster toward the middle end of the $4.00\u2013$22.00 range. Advertisers in Denver should budget for at least $32/day to maintain consistent ad visibility for roofing services, which is the figure every estimate above is worked from.

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